（5）简单是一种美德 | 宜家英格瓦《一个家具商的宣言The Testament of a Furniture Dealer 》

作者：英格瓦 坎普拉德

5 Simplicity is a virtue

There have to be rules to enable a lot of people to function together in a community or a company. But the more complicated the rules are, the harder they are to comply with. Complicated rules paralyse!

Historical baggage, fear and unwillingness to take responsibility are the breeding ground for bureaucracy. Indecisiveness generates more statistics, more studies, more committees, more bureaucracy. Bureaucracy complicates and paralyses!

Planning is often synonymous with bureaucracy. Planning is, of course, needed to lay out guidelines for your work and to enable a company to function in the long term. But do not forget that exaggerated planning is the most common cause of corporate death. Exaggerated planning constrains your freedom of action and leaves you less time to get things done. Complicated planning paralyses. So let simplicity and common sense guide your planning.
Simplicity is a fine tradition among us. Simple routines mean greater impact. Simplicity in our behaviour gives us strength.

Simplicity and humbleness characterise us in our relations with each other, with our suppliers and with our customers. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor-made uniforms or other status symbols. We rely on our own strength and our own will!

简单是一种美德

只要人们在团体或企业共事，就必须有规则。但规则越复杂，越不容易遵守。复杂的规则毫无作用。

历史包袱、胆小怕事和缺乏责任心，都是滋养官僚作风的温床。优柔寡断的作风会引出更多的数据统计、更多的调查、更多的会议、更多的官僚作风。官僚作风令事情复杂化，工作瘫痪。

计划通常是官僚的同义词。当然，计划对于制定工作方针和指导公司长期运作是必不可少的。但是切记过分浮夸的计划是致命的。浮夸的计划束缚手脚，而且减少了你真正做事的时间。复杂的计划毫无意义。让简单和常识指导你的计划制定吧。

简单是我们的光荣传统。简单的程序更有效；简单的行为更有力量。人与人之间的交往，与供货商和顾客的交往，都以简单、谦逊为特征。我们不住豪华酒店不仅仅是成本原因。我们根本不需要奢华的汽车、显赫的头衔、特殊的制服和其他的地位象征。我们依靠的是自身的实力和决心！