（4）花小钱办大事 | 宜家英格瓦《一个家具商的宣言The Testament of a Furniture Dealer 》

作者：英格瓦 坎普拉德

4 Reaching good results with small means

That is an old IKEA idea that is more relevant than ever. Time after time we have proved that we can get good results with small means or very limited resources. Wasting resources is a mortal sin at IKEA. It is not all that difficult to reach set targets if you do not have to count the cost. Any designer can design a desk that will cost 5,000 kronor. But only the most highly skilled can design a good, functional desk that will cost 100 kronor. Expensive solutions to any kind of problem are usually the work of mediocrity.

We have no respect for a solution until we know what it costs. An IKEA product without a price tag is always wrong! It is just as wrong as when a government does not tell the taxpayers what a “free” school lunch costs per portion.

Before you choose a solution, set it in relation to the cost. Only then can you fully determine its worth.

Waste of resources is one of the greatest diseases of mankind. Many modern buildings are more like monuments to human stupidity than rational answers to needs. But waste costs us even more in little everyday things: filing papers that you will never need again; spending time proving that you were right anyway; postponing a decision to the next meeting because you do not want to take the responsibility now; telephoning when you could just as easily write a note or send a fax. The list is endless.

Use your resources the IKEA Way. Then you will achieve good results with small means.

花小钱，办大事

这一古老的宜家理念比以往更具意义。我们一次次地证明我们能够花小钱，甚至是极其有限的资源，实现好的结果。

在宜家，浪费资源无异于犯罪。如果不必考虑所涉及的成本，完成既定目标并非难事。设计师可以毫不费力地设计出价值5000瑞典克朗的书桌。但设计一张价值100瑞典克朗、且功能齐全、质量上乘的书桌，却只有一流设计师才能胜任。以昂贵的方法解决问题是常人之举。

对一个问题的解决办法，我们先要了解所需成本，才予以考虑。一件宜家产品如果没有价格标签绝对是错误的！就好比政府不告诉其纳税人学校免费午餐的成本是多少。这都是不对的。

方案确定前，先考虑所需成本，这样才能正确判断投资是否值得。

浪费资源是人类最严重的陋习之一。许许多多摩登大厦，与其说是满足需求的理性产物，还不如说是人类愚昧的见证。然而我们在日常小事上的浪费更为严重：把没用的文件整理存档；无论如何也要耗费时间证明自己是对的；只因为现在不愿承担责任，就把问题推到下一次会议；一张纸条或一份传真就能解决的问题，却偏要打长途电话。类似例子举不胜举。

按宜家的方式利用手中的资源，你就会少花钱，多办事。