（3）利润给我们以资源 | 宜家英格瓦《一个家具商的宣言The Testament of a Furniture Dealer 》

作者：英格瓦 坎普拉德

3 Profit gives us resources

A better everyday life for the many people! To achieve our aim, we must have resources – especially in the area of finance. We do not believe in waiting for ripe plums to fall into our mouths. We believe in hard, committed work that brings results.

Profit is a wonderful word! Let us start by stripping the word profit of its dramatic overtones. It is a word that politicians often use and abuse. Profit gives us resources. There are two ways to
get resources: either through our own profit, or through subsidy. All state subsidies are paid for either out of the state’s profit on operations of some kind, or from taxes of some kind that you and I have to pay. Let us be self-reliant in the matter of building up financial resources too.

The aim of our effort to build up financial resources is to reach a good result in the long term. You know what it takes to do that: we must offer the lowest prices, and we must combine them with good quality. If we charge too much, we will not be able to offer the lowest prices. If we charge too little, we will not be able to build up resources. A wonderful problem!

It forces us to develop products more economically, to purchase more efficiently and to be constantly stubborn in cost savings of all kinds. That is our secret. That is the foundation of our success.

利润给我们以资源

为大众创造更美好的日常生活！要实现目标，我们必须拥有资源 – 尤其是财力资源。我们从不相信天上会掉馅饼。我们只相信收获来自于努力和坚持不懈的工作。

利润是一个美妙的词汇！让我们暂时抛开利润这词的文学含义。政治家们也经常使用并滥用这个词。利润给我们以资源，资源来自两个方面：自身盈利或者政府补贴。所有政府补贴都来源于国家机构获取的利润，或者你我必须缴纳的税款。让我们依靠自己的力量创造财富！

我们积累资金的目的，是为了实现长期获利。而先决条件是：我们必须提供低廉的价格，并保证高质量。如果我们标价太高就无法提供低价格；而标价太低，就不能积累资源。这真是一个奇妙的道理！

这促使我们必须用更经济的方式开发产品、采购原料，坚持不懈地降低各类成本。这就是我们的秘诀，是我们成功的原因所在。